Exploring people's media consumption practices
Exploring people's media consumption practices
Blog Article
Taking a look at some of the current changes and developments in TV and digital content.
In the current digital age, mobile phones have come to be one of the most popular devices that people are using to view videos and access media. These days, many social media channels are providing limitless feeds of brief, successive videos, that are growing in popularity among smartphone users. In fact, statistics show that that worldwide, mobile content consumption is on the rise, revealing that short form media is one of the fastest growing media trends today. These platforms allow users to see a collection of personalised content and interact immediately, making these videos far more interesting and addictive than conventional television. Short form videos are also being used more often for news and instructional functions, not just for home entertainment. Subsequently, this pattern is shifting the way individuals are actively looking for and read more expecting to receive info, in a quicker, much shorter and more accessible format.
Over the last few years, with the growth of digital content, the way in which individuals consume media has shifted significantly. For several years, standard tv was the primary source of home home entertainment for the majority of people. Nevertheless, since the development of internet streaming platforms, many audiences are turning away from set up tv, specifically among younger individuals. Instead, international media content analysis reveals that more individuals are buying subscriptions to streaming services, which strongly evidences the shift in audience consumption practices. These options are popular for allowing individuals to enjoy the shows and films they want, any time they feel like it. Those associated with the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would acknowledge the appeal of streaming services as a popular media consumption habit among viewers today. These changes demonstrate the move towards user-controlled viewing interests in the market.
With continuous shifts and developments in the digital landscape, what are the current trends in media? Well, in addition to the increase of streaming platforms and short form media content, the way in which individuals are getting their news reports is also changing. Individuals are increasingly turning towards online news sources, instead of watching TV, to learn about current worldly affairs. However, concurrently, due to a constant flow of info, people are coming to be overwhelmed by big quantities of content. In response to this, news agencies are re-engaging audiences by making short form content that is more clear and easier to navigate. Nowadays it is common to see news channels that have mass followings on social media websites. This pattern can be verified by the CEO of the fund that owns Euronews, for instance. Using this approach has been essential for providing individuals with dependable and verified news sources, in a form they can readily relate to.
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